Vice President, Corporate Marketing Director
Susan joined S.L. Nusbaum Realty Co. in 2009 and has more than 35 years of experience in the commercial real estate industry.
As Corporate Marketing Director, Susan oversees all marketing plans and efforts for brokerage and corporate services. She ensures the successful implementation of the Company’s long range goals and coordinates the corporate marketing functions to improve overall growth and profitability.
Susan works with our team to develop the most effective marketing materials and approach and assists in the implementation. Some of the services she provides include:
- Developing annual corporate marketing plan and budgets.
- Creating individual plans for pitches and presentations for various S. L. Nusbaum Realty Co. departments.
- Participating in team effort to implement offices’ projects and achieve offices’ goals; contributes to corporate goals.
- Facilitating and encouraging the use of corporate resources to support research, marketing and public relations efforts.
- Interpreting and analyzing market research and using as catalyst to build local and regional marketing plans.
- Writing press releases and distributing to editors and writers of major publications.
- Creative development and production of brochures, flyers and collateral materials and digital platforms.
- Planning, execution and creative development of advertising programs.
- Implementation of public relations program with print, digital and broadcast media.
- Planning and coordination of special corporate events, broker functions and open houses for various projects.
PROFESSIONAL AFFILIATIONS & ACCREDITATIONS
- Member Hampton Roads Realtors Association
- Member – International Council of Shopping Centers (ICSC)
EDUCATION & EXPERIENCE
- Regional Director of Marketing—GVA Advantis
- Director of Research & Business Development—GVA Advantis
- Office Sales & Leasing Associate—GVA Advantis
- Marketing Specialist—CB Richard Ellis
- Industrial Specialist, Marketing Coordinator—Virginia Commercial
- Executive Assistant—Coldwell Banker Commercial
- Commercial Investment Real Estate Institute, Richmond, Virginia
- Alpha Omega College of Real Estate, Virginia Beach, Virginia